Introduction: In recent years, the development of the doctrine of the right of publicity has gained significant attention from both courts and commentators. In essence, the doctrine protects the right of an individual, especially a public celebrity, to reap the benefits of the commercial use of his or her persona.
Citation: Patrick J. Heneghan and Herbert D. Wamsley, The Service Mark Alternative to the Right of Publicity: Estate of Presley v. Russen, 2 Loy. L.A. Ent. L. Rev. 113 (1982)
